The Thai BL and GL industry is facing one of its most alarming shakeups yet. What began with Saint Suppapong’s shocking exit and financial revelations has now escalated into a full-blown crisis, as “Peach Lover” star Poom Nuttapart leads a mass departure of nine artists from Idol Factory. With mounting financial losses, unpaid salary disputes, and a growing talent exodus, the question now dominating the industry is clear.
Is this the end of Idol Factory?
Idol Factory: A Company That Once Defined BL & GL Success
Founded on April 24, 2020, IDOL FACTORY CO., LTD. quickly rose to prominence as a powerhouse in Thai BL and GL entertainment. The company was instrumental in producing globally successful content and building some of the industry’s most recognized talents.
Officially registered as an active private limited company in Thailand, Idol Factory expanded aggressively in both production and artist management within just a few years.
But behind that rapid rise, cracks may have already been forming.
Financial Red Flags
Recent financial data paints a complex—and concerning—picture:
- Revenue (2024): ฿142.7 million
- Growth: +3.77% year-over-year
- Net Loss: ฿22.1 million
- Profit Change: ↓ 475.86% from 2023
- Assets: Increased by over 51% (≈ ฿25 million total)
On the surface, revenue growth suggests stability. However, the sharp swing into loss indicates rising operational costs, failed investments, or internal financial strain.
At the same time, the significant increase in assets suggests the company may have been investing heavily—possibly in infrastructure, productions, or expansion plans that did not yield immediate returns.
This imbalance between growth and profitability is often a warning sign in entertainment companies heavily dependent on project-based income.
November 2025: Saint Suppapong’s Exit
The first major shock came in November 2025, when founder and CEO Saint Suppapong abruptly stepped down.
Days later, he revealed the devastating reality behind his decision:
“I trusted the wrong person for 9 years… now all my savings are gone.”
Saint confirmed:
- He lost his entire life savings
- He no longer owns any of Idol Factory’s brands
- The company’s direction no longer aligned with his original vision
His statements raised immediate concerns about internal management conflicts, financial mismanagement, and loss of control within the company.
For many industry observers, this moment marked the true beginning of Idol Factory’s instability.
December 2025: Unpaid Salary Scandal Emerges
Just weeks later, the situation escalated further.
Freen Sarocha’s Legal Action
- Filed a formal case over ฿10 million in unpaid compensation
- Legal proceedings officially initiated
- Evidence submitted to court
Becky Armstrong’s Alleged Dispute
- Reports of over ฿20 million in unpaid salary
- Claims of no payment throughout 2025
- Project delays due to unresolved contractual issues
Leaked conversations suggested:
“We have discussed this many times, but we only get promises.”
While Becky has not publicly confirmed the details, the consistency between both cases points to systemic financial issues rather than isolated incidents.
This period marked a turning point where Idol Factory’s challenges became public and legal.
March 2026: Mass Artist Exodus Confirmed
The situation reached its peak when Idol Factory officially announced the termination of contracts for nine artists:
- Nuttapart Tuntistianchai (Poom)
- Suriyawit Thanomchaisanit (Yochi)
- Sitthithat Tungtisanon
- Napat Toominmorn
- Ing Asavanund
- Justin Angus Moir
- Jittipat Suwannaluck
- Chanatip Aumpu
- Pheemrapat Vivatchaichok
A Major Blow: The Exit of Poom Nuttapart
Among the departures, Poom Nuttapart is undoubtedly the biggest name. Poom recently captured hearts globally as “Po” in the 2026 hit series Peach Lover. His chemistry and performance solidified him as a top-tier talent within the agency.
Poom previously starred as Yothin in the 2025 production My Sweetheart Jom, working alongside former CEO Saint Suppapong. Other departing actors, including Yochi Suriyawit, Jittipat Suwannaluck, and Chanatip Aumpu, also held significant roles in series like My Sweetheart Jom and You and My Stars.
The Idol Factory Crisis: A Pattern of Exits?
This mass exodus follows a turbulent period for the agency. In November 2025, fans were blindsided when . Shortly after, Saint made heartbreaking revelations, stating that he during his time managing the company.
With the CEO gone and nine key actors now following suit, industry insiders are questioning the future stability of the production house. The departure of Poom Nuttapart, in particular, leaves a void in the agency’s upcoming 2026 slate.
What’s Next for the Artists?
While Idol Factory has not specified the reason for these terminations, the “free agent” status of these actors has already sparked rumors. Given Poom’s massive success in Peach Lover, many expect major networks to compete for his signature. For now, fans are encouraged to continue supporting these nine individuals as they navigate their independent careers.
